Thursday 17 February 2011



On Monday we got visited from Lewis guarniere from double negative who are a animation company that have worked on a few movies such as Iron man 2 and inception, but he came to talk to us about this Panda, he told us that this 10 second advert cost £1,500,000 to make because of all the development that went into it, it started of as a dog then some kind of hybrid mutant Pandog then a Panda, he also talked about how the client couldn’t make up there mind about anything even the panda’s hands hand to be redesigned to make him more hygienic (even though its only a CG Panda) he also talked about how the prodject didn’t go very well because the pre-production wasn’t thought trough which is why the panda was redesigned a bunch of times, he also said how the voice actor basically invented how the panda said biscuits as “bizquis”, he went on to talk about how the company double negative have worked on all the harry potter films (which I have never see), inception(which I haven’t seen) and ironman 2 (which I saw once, briefly), which have all won awards for effects. He also mentioned the channel 4 logo that has made out of buildings and how they had to take into account lighting shadows buildings and tiny obscure things like cars and sand that nobody will notice, this advertisement cost £250 000 and is about the same length as the panda one.

I learned that if you don’t plan every single detail before production things go wrong so I don’t ever want to have to do pre-production it sounds boring

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